All Things Packaging
Retailers choose items in stores that feature the product on their packaging. This is a fact. For many manufacturers the thought of updgrading packaging is a daunting thought. It doesn't have to be. When we were approached by Made in Nature they wanted a greener package that featured their product on store shelves. This was acheived in a few simple steps that didn't break the bank.
We have all seen corrugated pet carriers before, but you haven't seen one like this! When DeLine was approached to manufacture a cat carrier for VIP Pet Care, they wanted a functional box with visible graphics and branding. DeLine produced this great looking carrier and the best part......it's recyclable and at a great price point!
We love everything about this other than the over use of the word cardboard vs. corrugated! This video and full instructions can be found at faircompany.com.
According to Packaging Europe "INCPEN is launching ‘The Good, The Bad and The Spudly’ campaign, highlighting the vital role efficient packaging has in reducing food waste and damaged products throughout the supply chain. So often in the media, packaging is portrayed as having a negative impact on the environment when actually research shows it has a positive impact (take a look at the campaign video here)."
So this week we bring you what is all too common. This was taken in the store before it was stocked. When I first saw this image, I thought it had to be a reject, but no. If this were my product or my customers I wouldn't be happy.
Simple doesn't have to mean boring! Beautiful graphic design and effective use of color make these 1-color boxes eye-catching and economical.
Each week we bring you the good and bad in packaging. This retail package was not cheap, but check out what happened once it got to the store.
Each week we are bringing you the worst packaging of the week. Today's winner is from Amazon. According to Gizmodo.com: "Redditor V_for_VinceVega posted this picture of the packaging that surrounded a battery. A single battery. Of course, the warehouse could have run out of appropriate packaging, but when your business is sending parcels to people, that shouldn’t happen. Or maybe it’s some kind of game played by the folks that parcel up products to see who can send out the most ridiculously packaged item. Either way, it’s dumb. Do you guys have any theories? [Reddit]
Should all fast food packaging be ryclable? That is the question being presented to Californians. According to OPB.ORG
"A bill in the California Legislature would require fast food chains to use all compostable or recyclable packaging – and to make sure a good portion of that packaging is actually diverted from landfills and storm drains.
Craft Brewers are trend setters, but the leap to cans is gaining momentum and paying off. Accoring to NPR.com
"Putting good beer in a can used to be considered something close to blasphemy, but that's how several brave craft breweries across the country have recently started offering their beer. And despite the stigma, sales are booming —
Many companies have made sustainability a priority, and the challenge has been how to convey to the consumer what all of these recycled and recyclable labels really mean. How2Recycle has done just that. How2Recycle is a project of the Green Blue Sustainable Packaging Coalition. According to How2Recycle.info: The goals of the How2Recycle were developed through open discussion with numerous stakeholders, and relate to the ultimate vision of a system where valuable packaging materials are beneficially recovered. Our goals are to:
Reduce confusion by creating a clear, well-understood, and nationally harmonized label that enables industry to convey to consumers how to recycle a package. Improve the reliability, completeness, and transparency of recyclability claims. Provide a labeling system that follows Federal Trade Commission Green Guides. Increase the availability and quality of recycled material. This is the label and how it works:
Many leading companies already taking advantage of the How2Recycle Label include: Ampac, Best Buy, Clorox, Costco Wholesale, Esteé Lauder Companies Aveda Brand, General Mills, Microsoft, Minute Maid, Sealed Air, Seventh Generation, and REI. For more information Click Here.
here is good news for those who have made sustainable packaging a priority. According to PackWorld.com:
"Consumers are most likely to pay more for value-added features that relate to freshness and sustainability. This is the latest finding from a global study conducted by Ipsos InnoQuest.
Consumers from around the world were given a list of potential packaging features and asked which ones they would be willing to pay more for. On a global basis, consumers were most likely to say they would pay more for “Packaging that keeps food fresh longer” (55%) and “Packaging that is environmentallyfriendly” (55%).
Following freshness and environmental benefits, consumers said they were likely to pay more for packaging that is reusable (42%) and easier to use (39%). Interestingly, more sophisticated packaging features were less likely to motivate consumers to spend more: packaging that prevents mess or spills, keeps food and beverages at the right temperature, and makes it easier to eat and drink on-the-go ranked lowest (34%, 33%, and 31%, respectively)." For more of this article click here.
Transitioning from a non sustainable package to a sustainable option is easy and cost effective. To learn more about sustainable packaging CLICK HERE.
The best companies hold one universal secret to success regardless of the industry. The secret......team building. When you think of great companies to work for some names that might pop to mind are Google, GE, Facebook or Tom's. Why dothese companies come to mind? One BIG reason is that they have tapped into the power of workforce culture and team building.
With the day to day crunch of exceding sales goals, watching budgets and employee management, the idea of "team" gets lost in the mix. To ignore this fact is a massive mistake. The culture of your team holds the success of your organization at it's mercy. Without a cohesiveness, quality suffers and turnover increases.
I'm fortunate to work for a company that recognizes the importance of the team. By not only recognizing the importance of building strong workforce relationships but nurturing them, success is guaranteed. Below are a few areas that are strenthened by team building.
Improved bonding among team members Specific tools and skills to improve communication Increased motivation Deeper understanding of objectives, goals and vision/mission. Enhanced ability to manage stress Improved ability to solve problems Increased creativity and ability to be proactive Eliminate conflicts and miscommunication Eliminate waste Improve sales & customer service skills Increase job satisfaction and fulfillment Increase loyalty to team and company And many more.
Our latest team building moment was a cooking class. This was ideal as the sales team prepared the meal and served the guests. The guests were made up of those who serve us on a daily basis. A great time was had buy all, and while it was entertaining, we walked away being educated. The education was not just the dish, it was observing how the individuals in our team operate in the kitchen, A perspective you would otherwise never experience.
How interesting to see that the guy some thought was stand-offish or didn't like them,is actually an extremely detailed, independent person who works best alone, thus he did the prep work. Or that the person who is always in trouble for not confurring on project details didn't follow instructions and threw everything into a pot and hoped for the best. What resulted was an organic team coming together to help each other along. My team was fragmented at first, but by the end of the prepping we were all gathered around a pot confurring on what needed to be added TOGETHER, WITH SMILES ON OUR FACES.........this is a true story.
It's amazing how taking a team out of an office environment, pairing them with people they have the hardest time working with and having them cook a meal, can go miles in gaining understanding and learning more about one another.
The attention span of the typical consumer is short. In fact, short is an understatement. So how do you grab their attention and get them to choose your item from the sea of offerings on store shelves? This is the ultimate question.
We all would like to have eye catching, brand driven packaging, but that takes a budget. So what is the answer? The answer is, there is good news. Never has there been a time when creating brand identity through packaging was easier or as cost effective. Direct print technology has come a long way and the GREAT news is that now you can brand yourself and be "green" at the same time.
Sustainability is on everyone's mind these days, and for packaging professionals this is especially true. At DeLine Box our focus is always on offering sustainable corrugated packaging and retail corrugated packaging.
f you are a parent you can easily spend so much on toys for you kids. At Deline Box, we love to encourage creativity with our clients and our kids. We found this great video that YOU HAVE TO CHECK OUT! Also, follow the link for 1,000 ways to play with a corrugated box. ENJOY!
We are frequently asked by customers who haven't taken the leap to graphic packaging, why graphic packaging is so important. The answer is simple, It's your best way to tap into the attention span of your target audience.
I read an article on PackWorld.com that captured the cycle of the average consumer. According to PackWorld:
"How do shoppers behave in the store? How do they cut through the crowded and overwhelming shelves of product they encounter? It’s really quite simple. They’re driven to a grocery store out of need—think milk, eggs, bread. While racing down the aisles they are stopped by a subconscious response to packaging that stands out, packaging that’s distinctive and cuts through the clutter. Shoppers are drawn to such packages and will put them in their baskets even though they didn’t go to the store to get them in the first place.
It's rare to find a story about companies shipping product TO China, but this story is a switch on many levels. A Philiadelphia company is not only shipping product to China but also turning the idea of robotics a different angel.
Rethink Robotics has developed a robot that doesn't replace human workers, but works in conjunction with them. According to FastCompany.com:
"Most people are scared that we may soon have too many robots. "I'm scared we won't have enough robots," said Rethink Robotics founder Rodney Brooks during his TED talk on Tuesday.
The MIT professor's vision for a future of what he calls the "society built on the shoulders of steel" got one step closer to reality earlier this month: Rethink's $22,000 Baxter robot is now working at a plant outside Philadelphia helping to stack Super Mario toys and send them to China.
Designing a sustainable package just got easier. According to GREENBLUE.ORG they have launched a new assesment tool.
I recently ran across an article on Fresh Plaza about edible packaging. According to Fresh Plaza, "Researchers and designers are working on a solution to reduce waste. As a result, more and more packages appear on the market that are compostable and made from recycled materials. But packaging that you can actually eat is now becoming possible as well. In the future you won’t just eat the soup, but also the packaging that surrounds it. On what time scale such packages will become available is unclear, but there are already machines developed for the production of edible packaging."